Alabama native Chandler Hoffman has been turning heads and opening eyes since he was in grade school. Now he’s putting Alabama on the soccer map one goal at a time.
Alabama’s soccer community has heard for decades how far behind the rest of the country we are in developing soccer talent. Of course, there is some truth to that. After all, when 100,000 people will show up for a glorified college football scrimmage each spring, it can be hard for the other kind of football to break through. There has been progress, though. One only needs to look at the success of collegiate programs like UAB and Spring Hill, the number of players from Alabama signing scholarships at elite universities, and the raucous fan support for men’s and women’s national team games as examples. Still, Alabama isn’t yet known for developing players into elite soccer professionals. However, Birmingham native Chandler Hoffman hopes to change that perception for good.
A product of Oak Mountain High School, Hoffman has gone where no native Alabama soccer player has gone before. Now lighting up scoreboards with Louisville City of the United Soccer League (USL), Hoffman has set records at UCLA, played alongside legends like Landon Donavan and David Beckham, held down roster spots with four Major League Soccer squads, and even played against top international professional soccer clubs like Manchester United, AC Milan, and Juventus. A hard worker with a knack for finding the back of the net, Hoffman says he believes the Heart of Dixie is poised to be a new hotbed of soccer talent on a national level. “I think I’ve definitely opened some eyes and opened some doors for people,” says Hoffman, via phone shortly before a U.S. Open Cup match with the Indy 11, a North American Soccer League (NASL) squad.
For his part, Hoffman realizes the experiences he’s had as a kid from Alabama are anything but normal. While on breaks from his professional career, Hoffman comes home to coach camps throughout the state, encouraging kids to imagine the possibilities and to think big. “I try to get the kids to see that it is possible and that they can think ‘someone’s done it from exactly where I am,’” he says. “I try to get them the extra belief and motivation that it is possible.”
Hoffman’s journey began in the late 1990s with his family in north Shelby County. Like many boys his age, Hoffman played a variety of sports, including baseball and football for a short time, but it was soccer that caught his attention at an early age. As he grew older, Hoffman excelled on his club teams displaying his natural talent for scoring goals. By the time he entered junior high, he had some inkling that he would like to play soccer on the college level. However, Hoffman fell in love with southern California after his club team played in a tournament at the StubHub Center, home of the MLS’s Los Angeles Galaxy. At that moment, Hoffman made up his mind — he was going to play college ball at UCLA.
“A lot of coaches said ‘you need to set more realistic goals. You know, nobody from Alabama has ever played soccer at UCLA,’” Hoffman says. He soon realized that getting noticed by coaches at elite programs like UCLA was an uphill battle for an Alabamian, despite his success on the field. His letters to coaches received routine responses asking him to attend summer camps, and standard “we’re not terribly interested” replies. Realizing he was up against a wall, Hoffman decided he had to get actual eyeballs on him in action. “I was pretty determined and I’ve always liked to defy the odds a little bit, so I started thinking of ways I could get seen.”
While playing for Oak Mountain High School, Hoffman discovered that a teammate’s mother was capturing video of each game. Hoffman obtained copies of the files and put together his own highlight reel, posting it to YouTube and then sending it out in emails to coaches and recruiters. Within weeks, he was fielding requests from elite coaches from around the country wanting to see him play in an upcoming tournament in Illinois.
During the first game, close to 40 coaches lined the field to get a look. Hoffman scored a hat trick. Game number two saw the number of coaches increase to close to 80. Again, Hoffman scored a hat trick. By his final game, over 120 coaches watched Hoffman score two more goals. Life changed for the teenager immediately. “After that weekend, it was pretty much any school I wanted to go to with full scholarships to a lot of them,” Hoffman says. “It was pretty wild.”
Hoffman earned a scholarship to UCLA, breaking records and turning heads during his three years with the Bruins. His first days on campus were a little intimidating, however. Despite being heavily recruited in high school, Hoffman had little name recognition with the other players and recruits at UCLA, many of whom had spent time competing with National Youth Team and other elite squads. “The first couple of weeks at UCLA were a culture shock from how things were in Alabama to how they are in Los Angeles, California,” Hoffman says. “So it took a little time to get used to it.”
Hoffman began his freshman year just happy to make the travel roster for the Bruins’ first game of the season. Entering UCLA’s first home game as a substitute, Hoffman scored two goals inside of 12 minutes, earning a spot as a starter the rest of the season. After his freshman year, Hoffman earned the opportunity to train with the LA Galaxy, an experience that was almost too good to be true. “One minute I’m just getting acclimated to training at UCLA, the next minute I’m playing with David Beckham and Landon Donavan and Cobi Jones,” Hoffman says. “It was crazy.”
Things didn’t always go Hoffman’s way, however. He fractured his fibula during the first day of preseason training for his sophomore season in 2010, putting his plans to go pro following the season on hold. Hoffman bounced back in a big way in 2011, scoring 18 goals, setting and tying records held by such greats as Cobi Jones and Joe-Max Moore. Hoffman did turn pro after his junior year, signing a Generation Adidas contract with the Philadelphia Union, eventually being traded to the Galaxy. Since then, Hoffman has seen time with the Houston Dynamo, as well as several USL teams, including the Colorado Springs Switchbacks and his current club, Louisville City.
Although not currently in the MLS, Hoffman is having a terrific year in Louisville — he has six goals at the time of this writing — at a time when soccer is experiencing unprecedented growth and popularity. Louisville City currently averages 8,000 per game and all USL games are streamed live on YouTube. It’s a great time to be a professional soccer player, especially one from humble beginnings in Birmingham, Alabama. “I always wanted to see the world and travel and see where soccer can take me,” he says. “It’s been a pretty cool journey.”