Since its unveiling in the fall of 2016, the Atlanta United FC official home kit has been one of the hottest sellers in the MLS. If you’re one of the few who hasn’t bought one, there is still time to get one before the season begins in March.
The design of the kit focuses on a traditional soccer look, celebrating the brand identity established by the club’s logo, and featuring the club’s core colors: black, red, and gold.
The five vertical stripes, two victory red and three black, represent Atlanta United’s brand pillars of unity, excellence, community, determination, and innovation. The enhanced crest showcases high contrast gold and intricate detail of the team’s logo and is only featured on the authentic kit.
The V-neck kit allows for maximum movement and comfort during play and features the adidas AdiZero jersey technology, making it the lightest soccer kit on the market.
The back of the jersey is solid victory-red. The vent holes, seen close-up, feature adidas Engineered Climagrid technology, positioned anatomically for maximum ventilation and movement. The back neck features the Atlanta United Inaugural 2017 logo. Player names and numbers are gold.
Completing the kit, the shorts are black, accented with metallic gold stripes, also featuring the high contrast team logo, and the socks are black accented with a gold Atlanta United wordmark across the front.
“Our goal was to have a kit that was differentiated from the league and a unique look that Atlanta can own,” said Atlanta United Vice President of Business Operations Ann Rodriguez in a statement on the club website atlutd.com. “The final product really captures our core identity, and it is a high-quality, performance kit that will enable our players to perform.”
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